5 ways to optimise performance max campaigns

5 Ways to Make Your Performance Max Campaigns More Effective

Leave a Comment / Google Ads / By

In Q4 2021, Google launched Performance Max campaigns, which offered great potential for effective advertising. Performance Max is a relatively new campaign type that helps performance advertisers access all Google Ads inventory from a single campaign. It complements your keyword-based Search campaigns by helping you find more customers across all of Google Ads properties such …

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How to create LinkedIn lead ads - step by step guide

How to use LinkedIn Lead Generation Ads to Expand your Business

Lead Generation / By

Millions of people use LinkedIn to connect, discover, and leverage their professional network to grow their business. In fact, with more than 700 million1 members, LinkedIn is one of the largest professional networks on the planet. Some 65 million are decision-makers1, and 8.2 million are C-level executives2. In other words, LinkedIn is an excellent place …

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How to use Google lead form extensions to grow leads

How to Use Google Lead Form Extensions to Grow Your Leads

Google Ads, Lead Generation / By

Whether you’re growing a start-up or running a gigantic company, lead generation is essential to moving your business forward. While there are many tactics that can help you, generating quality leads can be a challenge. One effective way of generating leads is to use ad formats that are designed to generate more leads. Lead generation …

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What's GA4 - Why do you need to be an early adopter

What’s Google Analytics 4 (GA4) and Why Do You Need to Be an Early Adopter?

Google Analytics / By

What’s Google Analytics 4 (GA4)? Why Do You Need to Be an Early Adopter? So, you’ve heard about GA4 but haven’t made the switch yet? There are a bunch of improvements that make this a must-upgrade. We will cover our favourites in this post, but it’s a great idea to check out Google’s posts about …

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Google Ads Image Extensions - what are they and how to create one

Google Ads Image Extensions. What are they and how to create one?

Google Ads / By

Google introduced this feature in 2020 and recently announced that image extensions are available globally. We would like to remind advertisers, especially those who just had their accounts eligible for the image extensions, what it is and how it works. Over the years, we’ve seen lots of ad extensions launched by Google for its text …

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