7 Ways to Get More Followers on Instagram
As you already know, Instagram is one of the most popular social networks to spread your message and build your brand. It can drive traffic, boost sales, improve customer relationships, help you increase exposure and inspire change.
Getting more followers on Instagram takes effort & time. In this article, we’ve made a list of ways that can help you gradually and steadily grow your followers. But don’t just start posting to Instagram; instead, decide what you want to accomplish, figure out whom you want to reach, where they are, and how you will find them.
1- Improve your Instagram bio
Your bio is one of the essential elements of your Instagram profile since it entices people to follow you. Start with determining what you want to include in your bio and how you want to structure it. If you do this, you’ll be able to make the most of the 150 characters to convey your brand identity and show people why they should follow you.
A simple formula to your Instagram bio would be the following:
- A description that stands out.
- Touches of your personality will help the reader have a sense of connection with you and what you do.
- Use a call to action, such as contact us and learn more.
- Give a link, so anyone who clicks explores more about what you do. Use your Instagram bio link effectively because it’s the only clickable link on Instagram. Link-in-bio tools like Linktree let you create a single link that goes to any number of sites, so you don’t have to keep changing the link on your social media profiles. Alternatively, you can have a standard link such as your website or change it to reflect your recent posts.
2- Find your best time of day to post on Instagram and post consistently.
The more consistency you can create with your Instagram posts, the more engagement you’ll receive. In a study by Rival IQ, they surveyed businesses in 14 industries and found that they share four posts per week, on average, on Instagram.
So, how often you should post? Tailwind conducted a study of accounts that increased their rate of Instagram posting over three months. The study found that accounts that increased their posting saw a significant increase in their engagement rate and follower growth. Their data suggests that your followers will grow four times faster than posting less than once a week if you post daily.
Many factors influence the best time to post on Instagram, such as the kind of business you are in and the type of followers you have. There are ways to figure out the ideal time to publish posts that bring more followers and generate better engagement. You can find out when people are online by going to the “Insights” section on your Instagram business profile. Swipe down, and you’ll see the section called “Your Audience”. Tap the “See All” button to see when your audience is more active. Alternatively, you can experiment with different posting times and analyse the results.
To ensure that you always have content scheduled, a social planning tool (such as Canva, Hootsuite, Buffer, Sprout Social) can help you schedule posts in advance.
3 – Find a unique way to express your brand
A consistent brand personality will allow you to connect with your audience and build trust. If you always look different and act different, people won’t be able to remember or associate your brand with your products/services.
If you want to post something that goes out of what your Instagram feed is known for, Instagram stories can be handy.
No two businesses have the same perspective, so what works for one company won’t necessarily work for yours. Even if your products/services are similar, try to put a unique spin on your brand voice.
4 – Leverage the power of the Instagram Explore page
The Instagram Explore page is a personalised feed of photos and videos that you may find interesting from accounts you don’t follow. There are also topics at the top of the Explore page if you want to explore a content subject further. According to Instagram, more than 200 million active accounts check the Instagram Explore page daily, and 50% of Instagram accounts use Explore every month.
If you hope to rank on the Explore page, focus on engaging content that your target audience will enjoy. It’s essential to make each post as appealing as possible, which is why it’s crucial to write captivating captions, use product tags and outstanding images. It’d be a good starting point if you check out the explore page of your business Instagram account regularly to find out what type of content is being placed in the Explore feed. Also, posting videos and reels may increase your chances of being visible on the explore page.
5 – Step up your hashtag game
Even though Instagram doesn’t use the post’s text when showing it in search results, hashtags do appear. Therefore using hashtags on your posts effectively is an excellent way to increase visibility and gain more followers.
It’s vital that your content is found by the right people. You can have up to 30 hashtags, but they should be relevant and related to your post. When you browse the Instagram Explore page or your competition’s posts, look out for popular hashtags that could be used in your content.
6 – Make your Instagram account easier to find
Don’t forget to add your Instagram link on your website and other platforms to make sure it’s easy to discover. You can even promote your Instagram account offline by adding your Instagram QR Code on your offline marketing materials such as product packaging, banners, flyers. Tap the three lines icon at the top right of your Instagram profile, and select QR Code. (Image source: Instagram)
7 – Use Instagram Ads
Instagram ads are an effective way to draw in new followers quickly by targeting people who are most likely to see your content. Start with a solid Instagram marketing strategy where you decide your campaign objective, audience, location, demographic targeting, and continue running and optimising the campaigns.
With Instagram ads, you can place your ads across multiple placements, such as Feed, Explore Feed, IGTV, and Stories. You can also target users who are similar to your existing followers.
To wrap up, there are more tactics that you can implement to grow your followers such as running contests and working with influencers. As has been brought up previously, every business is unique in its own way, so it’s best to keep experimenting with various things to see what works.
Also, if you’re getting started with Instagram Ads and looking for some guidance, get in touch with us online or over the phone!