google ads new features

5 ways to optimise performance max campaigns

5 Ways to Make Your Performance Max Campaigns More Effective

In Q4 2021, Google launched Performance Max campaigns, which offered great potential for effective advertising. Performance Max is a relatively new campaign type that helps performance advertisers access all Google Ads inventory from a single campaign. It complements your keyword-based Search campaigns by helping you find more customers across all of Google Ads properties such …

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Google Ads Image Extensions - what are they and how to create one

Google Ads Image Extensions. What are they and how to create one?

Google introduced this feature in 2020 and recently announced that image extensions are available globally. We would like to remind advertisers, especially those who just had their accounts eligible for the image extensions, what it is and how it works. Over the years, we’ve seen lots of ad extensions launched by Google for its text …

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